Location Intelligence: A Game Changer for Enterprises | Esri
In today’s rapidly evolving business landscape, competitive pressures and shifting consumer preferences are prompting significant transformations in enterprise business models. Companies are reimagining their operations to deliver greater value to both shareholders and customers. As they navigate complex geographical, economic, and climate challenges for sustainable growth, enterprises are confronted with numerous questions. For instance, when conducting market research for a new venture or expansion, questions like “Where are my customers?” and “What influences sales?” become paramount. Location intelligence addresses these inquiries by contextualizing them, helping businesses not only identify their target audience but also understand their current and future preferences. Traditional methods often fall short in providing spatial and temporal insights, resulting in a limited ability to contextualize data geographically and anticipate scenarios. Location intelligence empowers ente...